Pay With Charlie pioneered qr-code payments in Europe, offering a simple and versatile solution for small retailers, vending machine operators, market stall owners, and NGOs to receive digital payments contactless and in real time.
In the company’s early start-up phase, I managed the complete brand development (excluding the in-app design) and later created a wide range of marketing and sales materials. I also designed and implemented the starter package for merchants – a unique, ready-to-deploy kit of qr-codes. This included developing the fully automated production process, from concept and design through to finished delivery.
Key contributions:
- Support during product launch and market entry
- Brand identity development and implementation
- Design of marketing and sales collateral
- Process design and automation for QR-code production